Meet The Man Behind
Evolve Bamboo
"My attitude is all f***ed up and real sh***y”.
This line, from a rap song, perfectly summed up my life 24 months ago. I was lost, lacked purpose, and was confused and anxious about my future. I wasn’t in a good place mentally and something had to change. The catalyst for my change came from an unexpected source - a quote from Dr Joe Dispenza, that I saw whilst aimlessly scrolling through my Instagram feed, while hungover on another Sunday morning. He said that -
“If we change our thinking, we can change our lives”
It’s amazing what one little piece of information can do to your entire mindset. The more I thought about this, the more it hit me on an emotional level. I interpreted this as WE control the outcome of our lives, through the way WE think about our lives. I’ve emphasised the word ‘we’ because I believe this to be a very important aspect to consider when thinking about change. It’s on us to make these changes; nobody is going to do it for us.
I thought to myself ... if I really want to see some positive changes in my life, I have to take control of my mind. Ever since then I've been absolutely obsessed with how our brains work and with self-development in general.
This led me on a mission of self-discovery - to try and find out what I actually wanted to do with my life and what sort of person I wanted to become. I changed the question I was asking myself from ‘what am I doing?’ to ‘whom am I becoming?’. Up until this point in my life, I had never clearly identified what sort of person I wanted to become.
"The best way to predict the future is to create it, not from the known but from the unknown"
I wanted to create a brand that combined my 3 major passions in life: fitness, self-development, and sustainability. I built Evolve Bamboo to provide the tools to help inspire others to take up fitness and go after their own dreams and goals, through evolving their mindset and enhancing their fitness. Evolve Bamboo sustainable underwear exists to help make people become more comfortable in the uncomfortable (i.e., the vicissitudes of life). By evolving our level of awareness, of who we really are, we can begin to allow life to flow through us by becoming that person we strive to be.
I personally believe that the essence of life is to develop skills to evolve into a person that will help serve others in a positive manner.
Thank you for taking the time to read through my story🙏
Time to Evolve 🚀
Warmest,
James
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